Neoliberal feminism in old age: Femininity, work, and retirement in the aftermath of the Great Recession

This article employs a Foucauldian discourse analysis of UK social policy on work and retirement from the austerity measures 2010 to 2019, explore emergence older femininity as key site articulate justify neoliberal governmentality in old age, aftermath Great Recession. Feminist Cultural Studies' scholarship has remarked critiqued centrality contemporary cultural discourses female emancipation empowerment, highlighting how celebration workplace success been employed sustain social, cultural, economic project neoliberalism. However, this academic field focused predominantly young women up childbearing failing account for way is being increasingly included through encouragement age. Through dialogic relationship between ‘entrepreneurialism’ and?what I call?‘gendered anti-welfarism’ draws feminist vocabulary offer ‘the entrepreneurial woman’ its ideal subject, characterized by capacity willingness work, personal job-market flexibility, responsibilization individualization risk, and?but only more privileged few?choice. Ultimately, illustrates that place central empowerment are not limited younger women, but extend normalization figure woman, with articulation ‘neoliberal feminism age’.